Meet Darlene

Darlene Real Higginbotham - Founder of Appearance MattersAs the go-to expert for real stars, like you, Darlene produces fashion shows, seminars and workshops for firms, companies and organizations. As a professional coach for upper and middle management her goal is to motivate, inspire, and educate individuals to their greatest potential through the refinement of their image and etiquette skills.

Always on top of the latest trends, Darlene creates enthusiasm for examining ones’ professional and personal image as s speaker, trainer and personal coach. As a coach she guides her audiences to find new techniques to achieve their goals at any age. Her warm and approachable style allows others to be comfortable while they are learning to stretch what they thought was possible as well as what’s in their current wardrobe.

Darlene has garnered local, regional and international acclaim through her work as a color and wardrobe instructor for the John Casablanca’s Modeling and Talent Agency, a fashion strategist on WBRC Channel 6 Morning Show, spokesperson from the Tom York Morning Show in Bermuda and a consultant to the Alabama Japan Leadership Delegation in Japan.  Darlene’s vast experience in healthcare, retail, and training management has given her the business knowledge needed in today’s world-market.

As founding member and the 2005-2006 President of the Alabama Speakers Association, Darlene is a proven leader for women in business. She knows first-hand how one’s professional and personal image can impact their success. As a published author and co-author, Darlene has published three small heart health cookbooks produced by Nomad Press:  Quick & Easy Entrees with Style, Quick & Easy Salads and Breads with Style and Quick & Easy Holiday Treats with Style. She was also a contributing writer to the best selling, GRITS, (Girls Raised in the South) Guide to Life.”